A “Minisite” is primarily an additional page or pages that extend from your branded website, but function on their own. This process has become an effective way for businesses to develop sub-brands within their core brand; and for segmented advertising, such as campaign websites or competitions. This allows you to strategically create stronger emphasis where needed, better tailor your brand to suit specified channels and demographics, or define your brand so that important elements are not lost in the bigger picture. Ask how minisites can work for you – then let WIMI do it all for you!

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