Another form of email marketing, the e-Newsletter is a great way to use technology to humanize your marketing and enhance customer engagement. Newsletters traditionally exist outside the realm of digital marketing, meaning that the consumers generally approach this format differently to a standard advertisement or Email Marketing promotion.

A well crafted e-Newsletter series delivered in an informative tone can galvanise consumer trust and loyalty in your brand. With informative content that extends beyond product and service promotions can create a sub-cultural mindset where customers become loyal consumers.

The more you give your target audience in terms of informative content, the more legitimate the communication is perceived, and the more your brand is respected. Once achieved consumers will positively respond to your messages of product promotions and carefully crafted promotional hyperlinks that will translate into sales far better than standard marketing and advertising campaigns.

WIMI can strategically develop content direction, creatively design the perfect aesthetic framework, provide engaging copy and technically develop and mail your e-Newsletter to your customer database. Get in touch with your customers, today. It won’t be long before they’re getting in touch with you.

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